BLANCHOR

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You have met Blanchor previously on this blog here, hereand here and now they’re back for another round with this breast cancer awareness. What’s with everyone and their mother using photoshop (except me and my mother!) the ad has a small hint of tech-savviness: Not everything can be erased (wink!). And yes, what do you know the Photoshop screen tools are to the right. So get “screened” (double-entendre) as it appears in the ad. A good one at a time when interesting ads are far and in between

At BLANCHOR, we live and breathe creativity. It’s not just what we do — it’s who we are. That’s why we’re truly honored to see our work selected by ArabAd Magazine — the first and oldest advertising and communications publication in the MENA region — and featured in their Q1 2025 Limited Edition (page 129), under the section “Creativity Made in Lebanon.”

Seven of our greeting ads were spotlighted in this issue, each crafted with care, strategy, and that signature BLANCHOR spark. From the creative vision of Brix Interiors and Zen Studio, to the sleek luxury of Glint79 Jewelry, the indulgent charm of Patisserie Prevert, the refined elegance of Dr. Shahla in Riyadh, the gaming energy of Loginn in Dubai, and the bold edge of Cargo Automotive Spare Parts  — each campaign reflects how we blend storytelling with design to connect brands with people, meaningfully.

We didn’t just ideate and design these visuals — we were behind the lens too. The featured campaigns for Glint79 and Patisserie Prevert were photographed in-house by BLANCHOR, bringing visual direction and execution together under one roof.

To ArabAd, thank you for the spotlight.
To our clients across Lebanon and the Middle East, thank you for your trust.
And to everyone working behind the scenes — your dedication makes it all happen.

This feature is a proud milestone — and just the beginning.

You might remember Blanchor from before (here). And so here they are again, smashing Valentine’s Day for their clients. Here’s the interesting part – there’s even more from where this came from. So far my favorite is “love is in the hair” but all of them work for their respective clients (and the ones I did not post)… Indeed, love has many facets and Blanchor is exploring them!

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In the effort to increase engagement on its Instagram page, Lebanese street food concept Kronfaly opted for simplicity, using colloquial Lebanese to accentuate its friendly relationship with the audience. Inspired by the current economic crisis, the campaign titled “Sara’s Proposal”started with an old-school banner that read “Sarah will you marry me?” with “[living on] bread, olives and a Kronfaly wrap darling”written in small letters under it. A Picture of the banner was used online on April 13, which earned significant engagement in terms of likes and comments, reinforcing Kronfaly’s positioning as an affordable street food eatery. Kronfaly is also part of rising trend of celebrity-owner food concepts in Lebanon but the difference is that it’s successfully capitalizing an accessibility and humor to attract the public.

Article written by Arab ad, About our Kronfaly’s Campaign on Social Media.
Arabad, May 2019, Vol.29 No.4 Page 74

Has it been done before? Bunny ears for Easter? Yes.
Here are two of my favorite interpretations – Khoury Home and Exotica.

So why am  so excited about what Blanchor did?
Because it is incredibly tricky to insert your brand in the bunny ears.
Beauty lounge Lily?  Nail polish spill.
Kronfol restaurant? The lettuce on the taboule!
It is not easy to do simple. And Blanchor does it brilliantly.
Happy Easter everyone.

https://blog.tarekchemaly.com/2020/04/blanchor-aces-easter-for-its-clients.html

Beirut-based Blanchor has recently revealed the brand identity of Bar A Pied, a bar catering services that specializes in the creation of unique cocktail offerings for any type of events (Corporate, Weddings, Private Events etc.).

The corporate branding has focused on this new concept, hence its name ‘BAR A PIED’ based on the idea of delivering cocktails to doorsteps through a full bar catering service, made available anywhere anytime. The bottle icon stuffed in the letter D comes to complete this idea and reflects the heart of who they are and what they can provide to customers.

The slogan “we all deserve our happy hours” tops it all, outlining Bar A Pied brand positioning statement, as it makes it clear by stating the experience that they can provide—the promise to secure happy hours to people by having them enjoy the best bar catering service at home.

The white on black brand logo has a bold solid upper-case type, which helps create strong brand recognition and an imposing identity while asserting a strong presence in the market; the delivery menu is neat and simple; as for the packaging, it’s quite elegant and minimalist.

The overall look and feel is sure to make a lasting impression in the customer’s mind.

On a side note, it is worth mentioning that Bar A Pied Design & Execution was completed by Karim Rahbany.

Article by ArabAd (The first and oldest advertising and communications magazine catering to the MENA region)

https://www.arabadonline.com/en/details/branding/Bar-a-Pied-rolls-out-its-new-identity-and-catering-service